Founded in 2003, inov-8 is one of the world’s leading all terrain footwear, apparel and equipment brands.
Operating in over 60 countries, we pride ourselves in designing high quality, innovative products in both the running and performance training sectors.
Our origins and footprints remain firmly etched into the muddy British fells but over the years we have optimized our products to meet the needs of the many terrains we have travelled.
From the mountain summits of the Alps and Rockies to the desert wilderness of the Sahara and Antarctica, our adventures have led us to one single truth: The athletes’ interaction with the environment is the single most important factor when designing products.
With this sharply in mind and driven by a desire to deliver athlete-centric innovation, our range architecture caters for all terrains. Those who use our products seek fearlessness, adventure and to discover their edge.
Inov-8 is now distributed in New Zealand by Southern Approach, offering you the best trail running and training range in the country. Inov-8, now under the ownership of Descente – a Japanese sportswear maker with an 80-year history of craftsmanship and excellence – and with inov-8 founder Wayne Edy still at the heart of product innovation, our future is packed with exciting possibilities.