Guarantees, FAQs & Returns

Returns policies

We combine premium quality materials with a highly skilled manufacturing process. Should any of our products develop a manufacturing or material fault within one year you will be required to return the product to your retailer for inspection with proof of purchase. This guarantee does not cover normal wear and tear, misuse or accidental damage and is conditional upon care instructions being followed. This guarantee does not affect your statutory rights in any way.

Please note that your sale of goods contract is between you (the purchaser) and your point of purchase (the retailer). It is our returns policy that all customers should return any products they believe to be faulty back to their original point of purchase, providing the product is within the 12 month warranty period from the purchase date. 

Your retailer will most likely require you to present a proof of purchase (receipt/bank statement) when returning your faulty goods to them. If you have a proof of purchase, the retailer will then inspect your product and if it is confirmed to be faulty they will then be able to follow their policy for a replacement/refund of faulty product.

If the retailer is unsure whether or not that it is faulty product and are in need of a second opinion, they will return the inov-8  product back to us for further inspection, where our product experts can analyse and make a final decision.

What is "normal wear and tear?"

Normal wear and tear is defined as the wearing down of the sole or upper units of a shoe, while only wearing it for its intended use. Let's say you purchased one of our road shoes and you're a triathlete who logs over 70 miles per week. While most of our road models can get you as many as 600 miles or more during the life of the shoe, chances are, once you've hit that threshold, the shoes have undergone some substantial "wear and tear."

What is "misuse or accidental damage?"

Let's say you're doing a WOD in one of our F-Lites that don't have our Rope-TecTM technology built in, but the WOD requires a rope climb; Well, the F-Lite was originally designed as a mountain racing flat, and thus, was not meant to withstand the heat abrasion that can occur when ascending or descending a rope. The EVA in the midsole is likely to shred. This is misuse. Let's be honest, not many shoes on the market can withstand this type of use, unless they've been specifically designed with rope protection on the medial and/or lateral side…so that's what we've done! inov-8 now makes the following models that include our Rope-TecTM technology, guaranteed to stand up to any rope, in any WOD: Bare-XF 210, Bare-XF 260 (July '12) and the F-Lite 240 & 215 (July '12). Keep an eye out for more models to include Rope-TecTM at the beginning of 2013. As for "accidental damage," just don't let your dog eat your shoes for breakfast.


"We're all tempted to just stuff them in the bag until we use them next." Cleaning the shoe regularly ensures that no small particles of dirt or grit are left inside the shoe which can cause the premature abrasion on your socks and lining of the shoe (not to mention your foot). Remove the footbed, wash them down inside and out with water or rinse them in a stream if you're out in the middle of nowhere, since we know you like that kind of thing. Allow them to dry naturally with the footbed removed, DO NOT force dry as this can damage the uppers and midsole.


The GORE-TEX® guarantee is for the lifetime of the product Normal wear and tear or damage which has been inflicted on the product due to inappropriate use or incorrect care, are excluded from this guarantee. Product life cycle can be defined as anywhere from 6 months and up, depending on the use of the product. REMEMBER, if water makes it over the cuff of the shoe, GORE-TEX® is rendered useless. The membrane is designed to keep out moisture that falls below the top of your shoe.



Q: Is there a recommended transition period for 3, 2, 1 and Zero arrow shoes?

A: We're all different. Some athletes can adapt more quickly as they reduce their heel-to-toe differential. Some take longer. Some don't want to go any flatter than a 9mm (3-arrow) differential. We recommend that you listen to your body, but on average, it takes about 3 months to safely stretch the Achilles and strengthen the muscles in your legs and feet. You can then stay where you are, or continue reducing the level of differential in your shoes.


Q: Where are your products manufactured?

A: The design of our products is done in both the UK and US offices. Manufacturing is done in China.

Q: How does your sizing run? Is it true to size?

A: We like to say that our products run true to size. That said, we all have different feet and have worn different brands. We recommend you purchase our shoes through a reputable retailer that can fit you in-store, or an e-retailer that offers free returns/exchanges…just in case.

Q: What is the average lifespan of a shoe?

A: Depending on the surface and activity, most of inov-8's footwear will get you 500-800 kilometers.  


Q: Do you have any vegan option products?

A: All of our shoes that do not include leather and/or suede are vegan.

Q: What is the average amount of time it takes to break-in a shoe?

A: Lucky for you, our shoes require no break-in time at all. Remove shoes from box, place on feet, go!

Q: How are your shoes named? Why so many numbers?

A: Our shoes are entitled using the name of the outsole used in its construction, as well as the weight of the shoe in grams, in men's size 9.

Q: I've heard the F-Lites run narrow. Is this true?

A: Previously all our F-Lite models were built on a narrower performance last, because they are a performance shoe.  However, we understand not everyone's foot can fit into the performance last so now most of our F-Lite models are made on a wider standard last.  

Q: What do the arrows on the heel of the midsole refer to?

A: The arrows refer to the differential (level of drop) from heel to forefoot.  Each arrow used to signify 3mm of drop, but that is no longer the case for every shoe.  Now, when you see three arrows that means the shoe has a higher level of drop.  Two means less of a drop.  One arrow means a flat or nearly flat shoe.

Q: I'm new to minimal shoes which model is best for me?

A: Transitioning to a more minimal shoe is the most important thing. Jumping right into a very minimal shoe (minimal cushioning and/or differential) could lead to injury. If you've been running or working out in highly cushioned footwear, your feet may have been weakened over time, and your Achilles tendons could be shortened due to a high differential (think in extremes, like a women's high heeled shoe).

Q: Do you offer shoes with motion control or stability?

A: We don't believe your shoes should be in control of your feet. We believe that your feet should be in control of your shoes. All of our shoes are classified as neutral.

Q: Will orthotics work with minimalist footwear?

A: Yes, but we suggest you seek expert advice.

Q: Can I place a special order directly from inov-8?

A: We don't sell directly to consumers, but you can certainly reach out to one of our retailers to request they special order a shoe from us if they don't carry what you're looking for.

Q: How do I make a defective claim?

A: Per our policy, you will have to contact the retailer you originally purchased your shoes from to make a defective claim. Please return the product to your retailer for inspection with proof of purchase. If you can't return the product - please e-mail the retailer's customer service team with pictures of the damage.

Q: Who do I contact if I have questions about product?

A: For all New Zealand enquiries please contact our customer service department by calling . You may also email us at

Q: How do I become a sponsored athlete?

A: Contact our marketing department with career highlights and full CV to